From the Pulpit to the People: How Sermons Shape Beliefs and Behavior
I explore the role of religious institutions in belief formation by experimentally varying Friday sermon content in 309 mosques in Punjab, Pakistan. Working with the Punjab Auqaf Department that administers state religious properties, I randomize sermon content across the following domains: 1) topic (control, women’s, or neighbors’ rights), 2) framing (fully religious or partially secular), 3) information sharing (plea to share content with wives or no plea). I find sizable impacts of women's rights sermons (0.23 SD) and neighbors’ rights sermons (0.20 SD) on men's beliefs and behavior as measured through lab-in-field games, field behavioral measures, and survey responses 2-4 weeks after treatments. I find suggestive evidence that effects extend downstream: wives of husbands who received sermons on women's rights report more prosocial beliefs and improved well-being. Secular framing diminishes effects for women’s rights sermons but increases them for sermons on neighbors’ rights, consistent with a simple Bayesian framework modified to allow religious priors to gate secular persuasion. Finally, I document evidence of demand-side backlash to women’s rights sermons as reflected in lower attendance numbers, as well as supply-side persistence in prosociality of sermon content.